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[The Digital TV Weblog - "Your ultimate guide to digital TV" - AgileTV and SeaChange] Broadcast television commercials accounted for 17.2% of all ad spending in 2001. Last year, that figure fell to 16.5%. At the same time, advertisers have increased their allocations for media such as cable television, local radio, outdoor advertising and the resurgent Internet.
Some slightly related from Technorati and Google.
[unmediated] Adding commercials to video streams: But even Microsoft is running 15-second spots now, because advertisers are demanding it. Fifteen seconds is a broadcast standard, and advertisers can simply repurpose broadcast ads. But we must remember that time is the new currency. Fifteen seconds seems like nothing when you're used to dealing with three or four minute commercial pods, but the same dynamic that's at work with skipping commercials via TiVo is also at play here.
[Blog.brightcove.com] The Latest from Brightcove: That will change over the next decade, as a growing number oftelevision sets, PCs and mobile devices are connected to what JeremyAllaire, the founder of Brightcove, has dubbed "the Internet of video."Plugging TV into IP rather than into a terrestrial cable system or afleet of geosynchronous satellites, could redeem - or at leastreinvigorate - the medium. The hermetically sealed world of televisionis about to be cracked open and rewired, transformed into an openpublishing platform as a variety of new devices and services emerge tomake independent video content easier - and perhaps even profitable -to produce and distribute to smaller subsets of the population.
[Thomashawk.com] Thomas Hawk's Digital Connection: IEBlog : IE7 Tabbed Browsing Implementation Tony Schreiner, a developer on the IE Team has a post on the development of tabbed browsing that we will see in the IE7 beta. Tony says, "This core functionality is largely catch-up to other browsers which support tabs, but a necessary foundation for future work." He goes on to discuss the implementation of the tabbed browsing within IE as well as compatibility issues to be explored. "One design decision worth calling out is that our current implementation is fully multithreaded.
[Mikekrisher.com] Mike Krisher's Blog: More on Tivo adding ads.: PVR users want flexibility, time savings, and a better TV user experience. Forcing commercials down users eyeballs just dilutes the value and will drive customers to look at other better up and coming solutions like www.Sage.tv, BeyondTV, MythTV.org, and Microsoft Media Center.
[Poynterextra.org] Friday, October 11, 2002: Slate had a story yesterday about the likely demise of TiVo (because the author suggests that the company will suffer the fate of so many failed technology first-movers throughout business history). While it's not a bad argument, the fact that it ran in Slate, which is owned by Microsoft — which is introducing a new XP operating system for home entertainment centers — makes me want to totally disregard the story. How can we possibly trust that Slate isn't acting to support its parent company by dissing a competitor?
[Pvrblog.com] TiVo to add banner ads to service when fast forwarding | PVRblog: My "go to court" comment is focused on the idea that content-providers will always try to lock down the content and dictate how and when it may be consumed. At some point, Tivo needed to say "we're not giving any more - what we're doing is acceptable under time shifting and fair use standards" and defend that point of view in a court in order to establish and strengthen precedent that devices like Tivo can be made to serve the content consumers' needs even if the producers of the content disagree. However, what they're doing now is not standing up and giving up inch by inch. Does anyone here think that the agreement reached by Tivo and the NFL is in any consistent with the jurisprudence established under fair use and Sony v.
Reflected tags on Technorati: Blog, Iptv, Plasma TV News
Posted at June 08, 2005 05:37 PM
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